DATAHOLM [BLOCKCHAIN]  |  2023- present
Founder | Marketing, Branding, Product and Design

    • Successful application to the National Science Foundation SBIR Phase 1 Grant “pending”

    • Submitted Data Blockchain patent “pending”

    • Completed University of Texas Venture Lab 23' Spring Cohort

    • Contacted 1,500 venture capitalist for venture funding, with executive presentations and revenue modeling

    • Developed business strategy for partner and software programs

    • Conducted user research creating product market fit, product roadmapping, requirements, GTM strategy and launch

    • Building RWA Real Estate tokenization, stablecoin and digital transactions B2B2C experience

HUNT DIGITAL ADVERTISING / FREELANCE  |  2023- 2024
Contract Creative Director and Chief Design Officer

    • Vetted 250 Indonesian off shore companies selecting and directing 3 on branding concepts and packaging for multiple consumer drink categories

    • Redesign of Eleven advertising website showcasing capabilities, work and team (think11.com) 

INFORMATICA  |  2021 - 2023
Director of Product Design Systems and Visual

    • Created new Claire Artificial Intelligence VX (patent pending) and UX experience 

    • Established a technical review program and rating system for talent evaluation.

    • Onboarded Braintrust freelance contract company for resource support of key initiatives with 2 designer hires

    • Lead Design Systems team of 6 (UX, VX, Technologists)

    • Vetted, contracted and managed under budget 3 freelancers for key initiatives

    • Completed new Design System initiative creating experiences for dark mode, motion, icon redesign and compact mode as a
      priority for evolving the Design System

BRAINTRUST [WEB 3] |  2020 - 2021
Contract Lead Design Screener, Product and Engineering Recruiter

    • Lead design talent acquisition process to scale for contract recruiting which covers hiring, negotiations, portfolio reviews, technical reviews, resume evaluations and interviews for talent fulfillment of 1,000+ pool of talent in 3 months. 

    • Established technical review program and rating system for talent evaluation.

    • Recruited 100+ Top talent engineers and product manager unto the platform within 1 month. 

HYPERGIANT [AI]  |  2019 - 2020
Head of Studio and Director of Product Design

    • Head of Studio Design Lead for Artificial Intelligence products. Implemented best practices between design, development and product increasing design velocity from 2 weeks sprints to weekly handoffs by reallocating design resources.

    • Redesign for Bechtel’s construction app led to 600% increased task efficiency for timesheets and 5000% task efficiency with UX for new auto planning experience.

    • Lead a team of 3 designers in creating key KPI experiences for Disney+ desktop and mobile apps used by executives and marketing heads on streaming analytics. 

    • Directed design team to implementing MVP experience for Luminary podcasts experience within the Comcast Xfinity X1 streaming platform with the goal of attracting 75,000 new subscribers. 

IBM   |  2014 - 2019
Program Director Design Data + AI   |   2019

    • Watson AIOPS: Lead generative research, created UX competitive analysis, created conversational AI prototypes, scoped MVP development and conducted market validation in the AI for IT space.

Head of Studio and Program Director Design Hybrid Data Management   |   2018 - 2019 

    • IBM Cloud Pak for Data System/Data Virtualization: Lead 23+ Designers, UX Designers, Researchers and Front End Developers; to deliver within 1 month MVP designs for 2 high profile initiatives.

Head of Studio Austin Analytics   |   2016-2018

    • Launched 3 Private Cloud Analytic products and directed timelines for prompt product releases; Created award winning designs for Master Data Management involving concepting, road mapping and a live working prototype for the annual Watson convention on a tight 4 month timeline. Result for the Entity Solution offering was accolades for the best effort in last 10 years as evidenced by double digit increase in product sales. 

    • Built Analytics Design Studio and teams by interviewing, recruiting, resource allocating, and mentoring designers; Reviewed portfolios, conducted interviews and partnered with recruiting for designer deployment by selecting “good fit” based on skill set, relevant experience and personality.

    • Incorporated design strategy, lead facilitation workshops, and ensured quality of agile design delivery.

    • Proposed and organized multiple Design Thinking Workshops for alignment with Product Management and Development stakeholders; resulted in improved user experience for legacy products that led to client retention and product sales growth.

    • Managed and oversaw Augmented Realty and Immersive Insights team using Unity and Halo Lens for Analytics innovation. 

Senior Team Lead   |   2014-2016

    • Mentored and led 17 early professional hires on 3 different projects for 3 months in Design Bootcamp preparing them for their deployment to 5 different IBM business units. 

ELEVEN   |  2013-2014
Contract Creative Director/UI+UX Visual Designer

    • Designed and led creative for UNICEF ecommerce site on the Demandware platform

    • Created Branding style guide for an eyewear startup 

    • Designed HOYA brochure and spec sheets

THE CREATIVE GROUP   |  2009-2014
Contract Senior Designer/Art Director 

    • BBDO, Padilla Speer Beardsley, Go East Design, BI Worldwide, RPM Connect, The Concept Group



//: EDUCATION

University of Texas McCombs Graduate School of Business
Master of Science, Technology and Commercialization


Minnesota State University 
Bachelor of Fine Arts, Design